.Manly Bands is a direct-to-consumer vendor of men's bands. The provider launched in 2016 after John Ruggiero, the founder along with his partner Michelle, could not locate an appropriate wedding event band.This is Ruggiero's second appearance on the podcast. In April 2021, our experts talked about the provider's founding, one-of-a-kind band components, as well as more. Since then, Manly Bands has acquired its own producer. The creation of rings coming from, state, Jack Daniel's scotch barrels or even Fender guitar cords generates powerful video, mentions Ruggiero, perfect for storytelling on social networking sites as well as elsewhere.The whole entire sound of our talk is embedded below. The records is edited for size and clarity.Eric Bandholz: Provide us a review of what you carry out.John Ruggiero: My spouse, Michelle, as well as I started an on the web ring firm called Manly Bands in 2016 to deal with a trouble of wedding bands for males. Our company were merely wed. I possess sizable hands and also could not locate a ring that I suched as that was actually not overpriced. My options were actually getting coming from a brochure or having something customized.I found yourself purchasing coming from a site. The ring arrived in a level mailer, without box or even customer service. It was actually a terrible expertise through today's ecommerce standards.Our company obtained married, moved to Fla, and needed to have a task. Our company told our own selves, "Our company are actually each entrepreneurs. Why don't our team make our personal service?" Our company went over the forms of troubles our team would certainly found and exactly how to solve all of them. My band experience came up, as well as our company chose to make an effort to fix it for other people.Our goal when we began was actually to pay rental payment. We believed making a couple 1000 dollars a month coming from this would be wonderful. Our team considered it a way of life organization, not high-growth. It was merely Michelle as well as me in our garage developing bands as well as sending them out to clients. We had actually hit on one thing. Our notification sounded along with potential customers.Michelle and also I make an exceptional group. I formulate concepts, and she's the implementer. A great deal of our results heads to her innovative thoughts. She names the rings as well as builds personas. She links the bands to consumers. Explaining a ring exclusively as "eight-millimeter dark" really did not suffice.Our team made rings from one-of-a-kind materials, including Jack Daniel's barrels or exclusive steels. Your business took off. Since then, we've developed considerably. Our team right now have over 55 individuals in the Manly Bands family members. About half of those are actually ring craftsmens that do work in our recently gotten manufacturing store in Utah.Bandholz: When performed you obtain a producer?Ruggiero: Concerning a year and also an one-half back. Our company had been their consumer for years, so we knew all of them well. Many of their business was wholesale, which failed to enthusiasm our company-- going to mom-and-pop jewelers. They maintained their wholesale customers as well as brand. Our team obtained a few of their properties and carried over employees.Bringing on a manufacturing crew has actually been among the best traits we have actually carried out. It is actually been actually astonishing to go out there and also see all of them make rings out of Fender guitar strands or even steel from an M1 Abrams storage tank.Bandholz: How performs in-house manufacturing effect advertising?Ruggiero: It's been actually massive. Taking a video camera to the opposite of the office and filming the group making use of turrets to reduce the steel poles or scotch barrels in to rings makes for astonishing video recording. Our experts have our camera staff around continuously. Our company use that footage on our social media sites and also in our ads and email lists. Our experts attempt to market that since most providers in the guys's ring area don't create. They drop ship or even order from abroad and after that transport it out. However our team want it to last a lifetime and be actually something people can take pride in.Our team have actually had a lot of success with our armed forces ancestry assortment, where our company resource distinct army materials. Our company possess the M1 Garand rifle supply, the wood component, from War of the nations I. Viewing our crew placed that in the turret as well as cut an item out for a ring is actually amazing.Our advertising and marketing for those bands discuss the past history, the soldiers, where the weapon was utilized, and also points like that. My partner as well as I examined filmmaking in college. Our company utilize our abilities to enlighten and also tell a story. As an example, I recently received an email from a client that shared that his grandfather used to steer M1 containers. The customer skilled one of those bands to his grand daddy, and they had quite an emotional substitution. It's nice to aid clients connect with their past times and make one thing relevant.Bandholz: Where can people buy a band coming from you?Ruggiero: ManlyBands.com. We have images on Instagram, also. I perform Twitter and LinkedIn.